The latest company to come under fire for doing just that was Asos.
As noted byVogue, a Tikka is a headpiece worn traditionally by Indian women at weddings or parties.
The fact that Asos was selling the headpiece wasn’t what people were upset about.

Asos ran into trouble because of the way it labeled the Tikka-style jewelry it was selling.
Asos is just one of manycompanies that has been called out for cultural appropriation.
Naturally, people on social media were quick to complain.

“I found it more frustrating than anything,” she said.
So next time you’re looking at head jewelry, see to it to do your homework.