The latest company to come under fire for doing just that was Asos.

As noted byVogue, a Tikka is a headpiece worn traditionally by Indian women at weddings or parties.

The fact that Asos was selling the headpiece wasn’t what people were upset about.

A woman wearing traditional Indian Tikka

Asos ran into trouble because of the way it labeled the Tikka-style jewelry it was selling.

Asos is just one of manycompanies that has been called out for cultural appropriation.

Naturally, people on social media were quick to complain.

A woman wearing a Tikka headpiece

“I found it more frustrating than anything,” she said.

So next time you’re looking at head jewelry, see to it to do your homework.