Founder of The Limited, Leslie Wexner, heard of his success and visited the store.
“He made sexy mainstream,” stated retail consultant Craig Johnson.
This is because shoppers are choosing quantity over quality.
“It didn’t really feel like I was wearing anything,” Valev stated of the underwear.
An impressive feat that explains the steeper price.
Along with Spanx, Victoria’s Secret chooses spandex and nylon material for lightweight, comfortable intimates.
Unfortunately, that means spending extra dough on materials, thus upping the price for shoppers.
Any further discounts to these luxe items would surely eat into Victoria’s Secret profit margin.
At the end of the day, purchasing Victoria’s Secret is an investment.
