It’s fairly common these days, according toCampaign US.
These commercials have showcased celebrities including the hilariousBetty White- giving funny performances.
It’s no surprise that these commercials became popular; they are a unique take on branding.
However, these commercials haven’t just been fun and games.
Recently, the company released a controversial take on the popular marketing ploy in Spain.
And people across the internet were not happy with the results.
Gibaja orders a “sexy orange juice” perMetro Weekly.
Almost instantly, this commercial was criticized for the homophobia it depicted.
If you need some training for next time, here we are, Snickers."
A Twitter usercommented, “#Snickersthe new gay conversion therapy bar…?
Was this commercial just unsealed from a time capsule?
How ridiculous in 2021?!?
!#Mars@SNICKERSshould be ashamed!!”
News, the brand has pulled the ad and issued an apology.
“From Snickers we want to apologize for the misunderstanding that our new advertising campaign may have caused.”
