When you think of fashion, you might think of France or Italy.
But you should think again.
They have become a fashion sensation with celebrities likeAlexandra Ocasio-CortezandBeyonceusing them (via Okayplayer andUSA Today).
Matadi informed their Olympic attache, Kouty Mawenh, and Mawenh approached Clemens in hopes of collaborating.
Clemens was the designated flag-bearer during the opening ceremony.
What did Telfar design for the Liberian team?
The tunic jerseys ended at their ankles and gave a regal look.
Underneath the tunics, the athletes wore matching palazzo pants.
shorts, which are compression shorts perfect for track and field.
Overall, Telfar produced roughly 70 pieces in four months.
Mawenh added, “We’ve always had elite athletes, but they have never felt important.
Now they feel important.”
For Mawenh, thestylish Olympic clothesgo beyond making the athletes feel confident.
My goal in all of this is to change perception."
His overall mission is to make fashion accessible to the masses.
In an interview withDazed, Clemens spoke about the commercialization of fashion.
It’s like a Michael Kors bag.
Everybody has one of those.
But it’s even dumber than that.
I want to be Michael Kors, but on purpose," Clemens told the outlet.
He even redesigned White Castle’s uniforms in 2017, which sparked discussion regarding “downmarket collaborations.”
