But how does e.l.f manage to remain so affordable?

What is their secret?

This artist created a whole face of e.l.f.

e.l.f. cosmetic shimmers

makeup for less than $11

So how cheap is cheap?

Well, according toByrdie, e.l.f.

Madison Vanderberg atHelloGigglesreported that she was able to create a full-face using e.l.f.

e.l.f. cosmetics products on white background

Byrdie explained that one of the biggest ways that e.l.f.

has been able to stay so affordable is through low production costs that don’t jeopardize product quality.

People seem to absolutely love what e.l.f.

Woman applying e.l.f. makeup to a girl

stands for and the products they create.

is up there with The Ordinary and The Inkey List.