So how is it that ColourPop can charge so little?

Its lipsticks and lip glosses cost between $3 and $7 at Ulta.

Compared to comparably “hot” brands, likeKylieandTarte, that seems like a shockingly low price point.

ColourPop pink neon sign

Another replied that ColourPop has less product in each package.

Those cheap lippies we mentioned?

What about Kylie?

Colourpop lipsticks on black background

While many of the ingredients in Kylie Cosmeticsdooverlap with those in ColourPop, the formulations are not the same.

So there you have it, folks!

Branding is a powerful thing, after all!