Commercials that air on television and streaming services help connect brands with old and new audiences alike.
Existing songs, too, make perfect additions to commercials.
But, sometimes, the song being used isn’t well known and that’s okay, too.
In that case, the track is usually chosen for a specific reason.
Perhaps the lyrics match the theme of the commercial or there’s a tonal similarity.
In any case, it’s clear that music is important in advertising.
Companies use this tactic all the time.
A case in point?
It fits, thematically, and is catchy to boot.
But who sings this saucy song?
But just who sings this song?
The song comes from Naika’s EP “Lost in Paradise Pt.
2,” which was released in early 2021 before eventually being used by Apple (viaGenius).
“Sauce” was produced by Cody Tarpley and was written by Naika, Tarpley, and two others.
The song doesn’t relate to actual food at all, though.
This track is ultimately a fun, sensual song that celebrates what it means to be human.
