“What do we have to show for the billions spent on pink ribbon products?”

Karuna Jaggar, the executive director of Breast Cancer Action, toldThe New York Times.

“A lot of us are done with awareness.

Woman wearing rainbow facemask

We want action.”

And it’s worth noting that the event was noticeably absent of obnoxiously loud T-shirts.

And where does the money spent on their Pride-branded items go?

Capital One Pride display

Regardless, they still capitalize on the good intentions of people wanting to celebrate and help.

You, on other hand, can.

Pride Month window display