Continue scrolling to find out what exactly digital makeup is and why it’s getting so big.

Rather, it’s makeup that’s applied virtually.

Over the last couple of years, digital makeup technology has become more sophisticated than ever before.

woman using makeup app

The experience is akin to physically trying the products when visiting makeup outlets, per Perfect365.

“Since Covid, the world has become more virtual,” she toldVogue Business.

“I think [digital makeup] will become bigger and bigger.

woman looking at her mobile phone and smiling

We haven’t been allowed to touch makeup [in stores] for nine months.

I think there is a huge space for it.”

Would you give this trend a try?

woman wearing multicolored eyeshadow