When you’rechoosing a lipstick, aneyeliner, or anail polish, it’s pretty much all about the color.

We posted a poll on YouTube, and were kind of surprised by the results.

Others went the opposite direction, nominatingbudget brandslike E.L.F., Essence, or Wet’n’WIld.

Mascara bottle and brush

Nearly all of our 736 commenters played it pretty straight makeup, it seems, is some serious business.

Every guy knows that."

Woman applying mascara