If her friendship with a bear didn’t give it away, Masha is not your typical young girl.
But there’s more to it than that.
Here’s the untold truth of your little one’s favorite show.
At the time, Kuzovkov had been searching for an investor.
“I organized the marketing structure and licensing structure of the company that we have now.”
These days, that company, Animaccord, has around 150 employees and Loveyko remained the CEO until 2019.
Animaccord is responsible for both producing the animated series and allowing licensing by partners.
What’s the holdup?
Well, animation takes alongtime.
Each of the short six-minute episodes also costs upwards of a staggering $250,000 to make.
“Because of that, getting into the list today is an incentive to develop the project further.”
And that’s exactly what theMasha and the Bearteam did.
At that time, the animated series had already been translated into 35 different languages.
Episode 17, “Recipe for Disaster,” secured a spot at no.
13 during its first year on the list.
By the outset of 2018, itscooted up to no.
And, with views ranging far into thebillions, you might think YouTube is the series' only platform.
But nope, not quite.
In June 2015, Animaccord announced a licensing agreement between Netflix andMasha and the Bear.
Forthe most part, Netflix doesn’t provideviewership statistics.
“He is able to watch it continuously, every day,” the parent admitted.
But that all changed when she was introduced to the Russian series.
Now, their daughter is disinterested inMacko usko.
Another parent revealed their similar situation.
Did the show save a boy’s life?
Two days later, in late January 2019, the child was fortunately found alive.
Of course, everyone wanted to know where he was and how he was able to survive.
So, did a bear really protect him?
Casey Hathaway’s aunt revealed that he likes to watchMasha and the Bear.
He also demonstrates love with his “bear hugs.”
“It’s a nice cartoon with different animals,” one parent wrote in areview of the series.
Another parent expressed similar concerns after letting her daughter watch an episode on Netflix.
According to the Scottish publicationThe Herald, some Estonian professors also take issue with the cartoon.
Likewise, Lithuanian politician Laurynas Kasinas dubbedMasha and the Bearpart of “Russia’s soft power toolkit.”
Even the President of Lithuania, Dalia Grybauskaite, thinks the show carries a “coded political message.”
Is Masha and the Bear harmful?
Psychologist Yana Karina can see how her fellow experts came to that opinion.
Karina’s concerns about the series are not dissimilar to those of manyAmerican parents.
Still, the psychologist revealed some of the benefits of the show.
“you could even use the series as an educational guide,” she revealed.
Is she right or not?
What would you do in this situation?"
But that doesn’t even account forhalfof the series' revenue.
Animaccord has also released another spinoff:Masha’s Tales.
Additionally, abandoning a decade-long series that issoin demand andsoprofitable just, well, wouldn’t make any sense.
WithoutMasha and the Bearand its byproducts, Animaccord would also likely cease to exist.
And that brand is, of course,Masha and the Bear.
