Schofield says Harry and Meghan have “three key objectives” for their podcast.

Which leads to the third reason: to elevate their personal brand.

But it’s more than that.

Prince Harry and Meghan Markle walking together

Philanthropy is not the most exciting subject so they will utilize appearances with famous friends to attract listeners."

Jill Bidenwill appear, as she and Harry are friends.

Beyond interviews with A-listers, what can listeners expect going forward?

Prince Harry and Meghan Markle wearing red