Depending on personal preference, you either find the iconicGeicogecko incredibly annoying or super cute.

Later, he drags the recycling truck past by sheer force of will.

Suffice to say, Licis makes a major impression on Walter and us.

The Strong Man In GEICO’s World’s Strongest Man Commercial lifts a rock

He also owns his own gym.

His nickname is “The Dragon,” which reportedly “comes from the fire inside him.”

In keeping with his performance for Geico, Licis began gaining strength by lifting stones on the family farm.

The Strong Man In GEICO’s World’s Strongest Man Commercial drags a truck

He trained for the strongman title since the age of nine, and started competing professionally at 18.