In the case of green-washing,Environmental Working Group’s databaseis a great resource.

But green-washing isn’t the only pop in of misleading marketing you’re likely falling for.

Pink-washing

One perfect example of cause-washing is something known as “pink-washing.”

Green-washing printed on a battery

Every October, like clockwork, virtually every item in the supermarket turns pink.

Many share that sentiment.

A person wearing pink and holding a pink ribbon

Depiction of a rainbow