Bravo starBethenny Frankellaunched her infamous brand Skinnygirl in 2009 with her first product, Skinnygirl Margarita (viaPeople).
Skinnygirl Cocktails prides itself on offering delicious cocktails without any extra calories.
In 2011, Frankel made a $100 million dollar deal with premium spirits compmany Beam Global.
She sold her Skinnygirl Cocktail line but retained the right to use the Skinnygirl name for her other products.
In a recentInstagrampost, the businesswoman revealed her new venture Forever Young wine.
I cracked the code in the spirits business once before.
My little cocktail baby was the fastest-growing liquor brand in history, at the time."
Frankel noted that she led the charge frothier media personalities to enter the cocktail brands space, especially women.
The New York native continued, “Celebrities have historically been strictly told to never be photographed with alcohol.
Liquor companies were marketed by men to men and I changed that game.
Now it’s a whole new world for women, thanks to my little brand that could.”
She concluded, “Forever Young wine is absolutely superb.
It is next level.
Every note is delicious.
With every sip, you will understand why I entered back into this space.”
