He was “surrounded by family,” per TMZ.

Popeil’s family and team have yet to publicly comment or confirm the news as of this writing.

Clearly, the catchphrase worked.

Ron Popeil, posing

Equally memorable was the catchphrase that accompanied the Veg-O-Matic “But wait, there’s more.”

“He really is, ‘The People’s Joe,'” Popeil captioned the photo.

The preeminent pitchman amassed an impressive fortune thanks to his man years of hard work.

Ron Popeil smiling next to his wife, Robin

TMZ estimated Popeil was worth $200 million at the time of his death.

He made $55 million (viaYahoo!

One thing is very clear following the news Popeil and his legacy of creativity and innovation will be missed.