But the app’s newest obsession is with our cheeks.

And then there’s the issue of color: go for the classic rosy-pink or a deeper mauve?

TikTok is now full of tutorials showcasing different blush placement options, depending on your goal.

woman puts on blush

Skip the contour and just go for your blush to get the perfect “snatched” look.

You create a lifted effect by stacking your contour, blush, and highlighter/concealer.

Forget contour under your cheekbones.

woman glamour shot

Instead, apply it right above the hollows of your cheeks and then put blush on top of it.

Apply concealer, and blend it up and outward, using it as a highlighter.

To get the full face-lift effect, blend the products up, taking them to your temples.

For these particular hacks, TikTokers seem to prefer liquid blush for its precision (viaWho What Wear).

Other users have also started using liquid blush for an all-around rosy look.