UNIQLO is a global brand that is headquartered in Japan (viaHarvard Business School Digital Initiative).
Okay, maybe it wasn’t overnight, but their giant presence in the world offashioncrept up on us.
The clothing apparel company was originally founded in 1949 as a textiles manufacturer in Yamaguchi, Japan.
Fast forward seven decades later and they now have over 1000 stores worldwide (viaUniqlo).
We mentioned low-cost and high-quality.
Two adjectives that don’t normally pair together.
Just how is this brand able to sell its products so cheap?
Perhaps because their clothes are similarly priced, though Uniqlo fashion focuses on being affordable without being disposable.
The company’s aim is to keep their clothing accessible to all ages and all demographic backgrounds.
This is another reason why they purposely keep their prices so low (viaRetviews).
This sounds like a well-thought-out business model for keeping costs low.
