Well, you’re not alone.
There’s even aReddit threaddedicated to finding the answer to this question that was posted seven years ago.
According toThe Seattle Times, she credits her strong upbringing to her business acumen.
“It was embarrassing,” Ko toldThe Seattle Timesregarding the incident.
So the idea to start NYX Cosmetics as a mid-range brand took off from there.
I got an allowance."
Like Ko, the brand also came from humble beginnings.
Six eyeliners and 12 lip liners, priced at $1.99.
They sold out in less than 30 days."
Ko then worked on the packaging.
She added, “The best marketing strategy is the oldest marketing strategy.
NYX Cosmetics’social mediaengagement rose by 97 percent from 2016 to 2017.
