They’ve just shifted their shopping habits to preferring online and discount retailers.

Just look at Nordstrom Rack.

Nordstrom Rack had its beginnings in 1973 as a clearance center in the basement of a Seattle store.

Nordstrom Rack sign

Most Rack stores are strategically placed.

They’re basically in very well-located strip centers or town centers" (viaBustle).

But how can Nordstrom Rack sell high-end brand names for prices that make customers break into happy dances?

Happy Style Hunting sign

They receive overstock inventory that didn’t sell at the main stores.

Nordstrom Rack also offers a selection of low-cost but stylish items that were produced especially for the store.

You just might snag a designer item you’ve been wanting for a small fraction of the original price.