Essentially, Kardashian is rebranding KKW’s look from the ground up.
Coty maintains a 20% stake in KKW Beauty and Fragrance following a$200 million dealsigned in 2020.
This isn’t the first rebrand for the Kardashian-Jenner clan.
The Real Reason Kim Kardashian Is Shuttering Her KKW Beauty Line
Always an entrepreneurial maven, Kim Kardashian is changing up her look in more ways than one.
