The video shows the “Star Wars” actor running into the sea alongside a horse.

“Burberry Hero, a new fragrance for men,” he says in the video.

Some people couldn’t ignore the way that Driver looked as a half man half horse.

Adam Driver on the red carpet

“People saying ‘Adam Driver isn’t hot’ where’s your God now?

“If anyone asks ‘what’s the female gaze?’

The answer is: #AdamDriver’s campaign for #Burberry,“said another.

Adam Driver at event

The campaign may have caught you off guard.

However, there was a lot of thought behind it.

The internet seems to agree.