But what exactly went wrong?
Here’s theJaclyn Hillcontroversy, explained.
In May 2019, Hill debutedJaclyn Cosmetics, which launched with a lipstick range called So Rich Lipstick.
Two weeks after the launch, Jaclyn Hill uploaded her first apology video of sorts (viaYouTube).
The influencer also spoke about specific complaints directly, like the fuzzy hairs and gritty texture.
“It is a health hazard, it is an issue.
Cotton is easily contaminated.”
“I messed up in more than one way,” she said, addressing her viewers and customers.
On August 16, Jaclyn Cosmetics relaunched and hinted at a new product line to come later in 2019.
Since then, Hill has slowly been rebuilding her brand back to the hype it initially carried.
The future is certainly looking bright for Jaclyn Cosmetics, that’s for sure.
