Queen Bey has endless qualities that have earned her that iconic star status.
She and other A-listers turn to Iles Formula, a brand of hair care products created by Wendy Iles.
Iles caters to big names likeBeyonce,Eva Longoria,Chloe Sevigny, andHilary Swank.

According to the company’s official website, Iles relies on raw ingredients to make her products.
The ingredients are locally sourced and the combinations are suitable for all hair types.
“Starting Iles Formula was never on the plan, ever,” she said.

It’s not just being a passionate hairdresser and being good at what you do.
I first developed [Iles Formula] just for me on set.
“So the inspiration?
There was no inspiration about going public, but it takes every breath I breathe,” she shared.
I’m learning to say no more often and make space for Iles Formula and my celeb clients.
It’s a lot, but I’m good with pressure and I love what I do."
Iles' commitment to quality and self care shine through into her work and her products.
If you’re looking for a new shampoo or serum, check out Iles Formula.