Classic, elegant and timeless:Kate Middleton’s stylehas fans dubbing it as all three.

On the other hand, detractors have asked “Why does Kate Middleton dress like a 50-year-old?”

The founder of the brand explained that the sudden spike in popularity actually brought about Issa’s demise.

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Daniella Helayel explained toThe Daily Mailthat the brand was struggling prior to that fateful morning in 2010.

It was all very exciting," Helayel noted.

It was bonkers."

Kate Middleton and Prince William announcing their engagement

In 2015, the brand closed its doors.

“I left because I couldn’t take any more.

I felt so stressed that my hair went white and started falling out.

I was broken by the end of it,” she explained.

While it brought about the end of the brand, the dress is still available under new labels today.