HGTV doesn’t give just anyone a home renovation show.
It’s probably super hard to score a show on one of the most popular home renovation networks!
This fact speaks to the true, one-of-a-kind genius that isJasmine Roth.
Roth has not one, but two of her very own HGTV shows:Hidden PotentialandHelp!
Oh, and she’s got a kid!
Talk about a superwoman.
What inspires Jasmine Roth to achieve so much?
What’s next for her?
What are her biggest tips for would-be renovators and home rehabbers?
Roth sat down withThe Listfor an exclusive interview in which she answered these questions and more.
So this was one of those things where HGTV calls and I’m like, absolutely.
This is such an iconic show.
And so to be called and asked to judge was just a dream come true.
So it was pretty wild that this is one of the biggest shows HGTV has ever done.
And so the actual campus that they created for this show was extremely impressive.
Where they actually filmed the show, it was so beautiful.
And it was really just an awesome experience.
What made you want to be onDesign Star: Next Gen?
Well, I think for me it was an opportunity that I couldn’t say no to.
But I always watch these shows where people are judged, and I feel bad for the contestants sometimes.
And I mean, I love HGTV, and I expected the show to be that way.
I mean, the cool thing aboutDesign Staris that it has launched so many careers over the years.
And they started onDesign Star.
And it’s so interesting.
I mean, I think for me being able to meet the other judges was really awesome.
This is their time.
They’re not going to stand around and chat.
And Jonathan Adler in particular was just lovely.
And he was so funny and he was so just awesome just giving advice and sharing information.
He was an open book, and that was really refreshing.
And his insight was just far beyond.
I mean, I couldn’t have hired a consultant to give better insight.
I mean, it’s Jonathan Adler, right?
So it was just so interesting to hear his take on things and how things have changed.
And even during COVID, how retail has been affected and stuff.
It was just really, really cool.
The pressure from a competition is very different from the pressure you would get from clients.
I don’t want them to not like what I’ve done.
So there was definitely a lot of pressure there.
But even more so atRock the Block, the pressure came from the other contestants.
OnHidden Potential, and now onHelp!
They’re real people, they’re real budgets, and real timelines, right?
So I’m used to a lot of pressure.
I’m used to the real-life stakes.
What was your favorite part?
But so literally we were all right on this little block, right?
Two houses on one side of the street, two houses on the other.
And we could see each other’s houses.
And I think that was one of the hardest parts during the whole competition.
Because you’re like, okay, we all, we all have the same budget.
We all started with the same house.
What are they doing?
How are they spending that money?
What are they doing that I’m not thinking of?
And actually see it.
It was really fun.
Leanne [Ford] had set out wine for us.
She had candles lit.
Mina [Starsiak Hawk] had this really cute little backyard with grass.
And it was just really inviting.
And then Alison [Victoria] had done some things that blew my mind.
She had this crazy toilet and this crazy coffee maker.
And just being able to see how they approached the project that literally was apples to apples, right?
Jasmine Roth dishes on how Help!
I Wrecked My House came about
Can you talk a little bit about howHelp!
I Wrecked My Housecame about?
Was it your idea or were you approached about the concept?
This was more of a collaborative thing between myself and the connection.
I own a company called Built Custom Homes.
And I mean, people reach out to us all day every day.
“kindly help me, kindly help me.
Can you come do my house?”
They are very honest about it, and they’ll send me photos.
And these are people that literally have watched HGTV.
They’ve watched YouTube.
They’ve watched whatever it is.
They’ve read a book.
They saw their dad do it.
And they’re like, I can do that.
And they ruin their houses.
And so I got enough of those emails, and, of course, HGTV sees the same thing.
They have people reach out to them all the time.
“Hey, look what I tried to do.
And it didn’t work.
So what do I do now?”
So I think together, HGTV and myself, we were like, this makes a lot of sense.
They would be okay in the sense that they would probably figure something out, I guess.
So the stakes have never been higher.
And yeah, it’s a crazy concept.
But at the same time, there’s so many people that find themselves in that situation.
Especially now, when we’ve all been home for a year.
They’ve watched my show for years now.
They’ve watched this new show as well.
Yet they have sent me photos.
“Hey, we got a little overzealous last night.”
And it’s like their kitchen with no cabinets.
And I’m like, “You guys, you know my show, right?
You’ve seen my show.
What is your next step?”
And they’re like, “Yeah, we don’t know.”
“You ripped out your whole kitchen.”
They’re like, “Yeah.
Can you help us?”
I’m like, “Oh my gosh.”
What viewers can expect in the next season of Help!
I Wrecked My House?
So the new season ofHelp!
I Wrecked My House, we’re actually just starting filming.
So I don’t know too much in the sense that…
I know I’ve met a lot of the families.
And I know that these are, they’re big projects.
They needed a lot of help.
Let’s just put it that way.
I was really, really pregnant.
And I loved filming pregnant, and it was great.
My team was awesome, and everybody rallied around to help.
So I’m really looking forward to that.
But also just, yeah, these projects.
Here’s what I think.
And so hopefully, it’ll help a lot of people.
I think sometimes it’s just, honestly, say you ripped your whole kitchen out like my friends.
And if you have the skills or the time, sometimes it’s a great option.
And I mean, it’s a problem.
So it’s a lot less.
So yeah, this season, it’s going to be bigger though, for sure.
What’s Jasmine Roth’s favorite show she’s ever been on?
You’ve been on so many shows.
Which one is your favorite and why?
That’s a really tough question.
Well, I think so my own show is probably my favorite.
I think that’s an easy answer.
But other thanHidden PotentialorHelp!
I Wrecked My House, I would have to sayRock the Block.
It was one of those things that it was so hard, but it was so rewarding.
I learned a lot.
I got to meet some awesome women that I still consider my friends, right?
It was like summer camp.
And so I think just, it was an awesome experience.
I would not want to be a contestant again.
I don’t know how Alison Victoria went back.
I bow down to her because it’s good for her.
And she’s got some real stamina because I don’t know how she went back.
Although I feel like maybe it’s like childbirth where you kind of forget.
I’d be like, “Maybe.
But I mean, a year ago I was like, never again.
But it was awesome to go back for Season 2 and be able to judge.
And it reminded me how much I love that show.
Jasmine Roth on her e-commerce shop
Can you tell me a little bit about your e-commerce shop?
I have an e-commerce shop.
I have a blog.
And both of them kind of tie in together.
So on my blog, I post what I call resource books.
So literally somebody could go in and just emulate exactly what they see on TV.
Which I think on TV, it’s fast, right?
And it’s like, we spent this, this, do this.
I mean, it’s like social media almost where you nod your head and it’s done.
And it’s really important to me.
So people are always trying to make that Jasmine Roth California casual style for themselves.
And this is just, in my opinion, the easiest way to do it.
We sell everything from lighting to a lot of the soft goods, as far as some furniture.
So I’m really excited about that.
And just being able to pick and curate the items personally has been really rewarding.
So yeah, it’s called The Shop By Jasmine Roth.
What is your favorite piece from the new product line that you’re about to launch?
And it looks beautiful with towels hung on it.
So yeah, I think that’s the thing I’m most excited about adding.
What’s your secret to managing everything?
Oh, I don’t know.
And so I have to give a shout-out to my teams because I could never do it without them.
And there’s a lot of them.
Not necessarily leading the team, just being a part of it, is the most I can do.
And usually it works for the best.
But it’s fun and it’s always a good time.
So stay tuned for that.
I can’t tell you anything more, but it’s big.
I’m always really cautious about what I share, especially on social media.
But I think compared to a lot of people, I do share a lot.
And just the whole journey.
I mean, it was nine and a half months of my life.
I love social media.
And I’m a huge consumer when it comes to blogs.
I love reading blogs.
I love following bloggers.
I love signing up for people’s emails.
And so being able to contribute a little bit back to that entire community is really fulfilling for me.
So I think that’s the fun part.
I’m sitting here actually looking at the ski mountain at Park City.
I’m in Utah right now.
We call it the tiny mountain home.
It’s technically a condo, but it feels like a little house.
And we bought it right after Thanksgiving.
His birthday is December… Well, we’ll just say by Christmas.
So “I’ll have it done by Christmas.”
So Thanksgiving to Christmas, it was five weeks.
And I was like, “And I’m going to do it myself.”
He’s like, “All right.”
I mean, I’m lucky that I didn’t end up on my own showHelp!
I Wrecked My Housebecause I totally could have.
And we rocked it.
We worked 14-hour days sunup to sundown.
It was dark when we started, it was dark when we finished every day.
Seven days a week for five weeks.
And it’s still the project that I’m probably most proud of.
It’s teeny tiny.
I mean, we were down to the 16th of an inch.
Every single inch of every space is accounted for, and everything’s multipurpose.
So that’s the home office.
And so every single piece does multiple things.
The beds lift up, they’re on hydraulics.
So shout out to my queen-sized Ikea storage beds.
And we’ve been here since.
Never in a million years did we expect to spend this much time here.
It’s so small, but it’s really, really cute.
It is on my blog.
But I photographed it right when I did it, and I have never photographed it since.
But it’s just one of those real-life projects that actually turned out.
So it’s called the tiny mountain home.
I think the scariest one is thinking that they can take a wall down on their own.
Let’s just put it this way, taking a wall down is not sexy.
you’re free to just take it down.
And obviously, it’s not good TV.
Now I’m going to the city and pulling permits.”
That’s not good TV.
And that is an exciting moment.
And that does happen in real life.
So I think that it’s part of the confusion that people have.
So they just go for it, and they just take a wall down.
And it’s really scary.
Walls are there for a reason.
They don’t just separate rooms.
They actually hold the house up.
And they’re like, “Oh, that was a laundry room.”
And I’m like, “Did the laundry room have walls?”
And like, “Yes.”
And I’m like, “Where are they now?”
And they’re like, “We took them down.”
I’m like, “Did you call an engineer?”
So I would say taking a wall down is the thing that really scares me the most.
But what you don’t realize is, one, you have to pull permits anyway.
And most DIYs do not.
And that’s silly.
But two, every single area geographically has different codes.
It doesn’t get cold enough.
So plumbing, anything to do with gas, electrical, leave it to the pros.
And, of course, anything with taking down walls, you have to have an engineer.
Which room in your home does Jasmine Roth think you should renovate first?
If someone had the budget to renovate just one room in their house, what should that room be?
I would say the kitchen.
I think the kitchen is one of those rooms where you use it every single day.
It’s somewhere that every single person in the house uses.
No matter what bang out of house you live in, every single person uses the kitchen.
So yeah, I’d say the kitchen.
2, though, might surprise you.
So I say No.
2, I say main bedroom.
And then they run out of money, or they run out of time.
And so we’re just going to leave our bedroom and bathroom and never get to it.
The problem is, you own the house, you work all the time.
It probably is not making you happy.
It’s probably not somewhere that you look forward to going to at the end of the day.
And so I would say my No.
2 space to refresh would be the main bedroom and bathroom.
And let’s be honest, the kids don’t care what their room looks like.
I just don’t know.
I think that watching HGTV…
I watched HGTV so much before I ever had anything to even do with HGTV.
I was such a fan.
I watched all the shows.
The budgets are real.
The timelines are real.
The homeowners, everything you see is real.
It’s just sped up for TV.
So I think that you might learn a lot, you might get great ideas.
And you’re like, wow, that looks like my house.
My house could look like that.
So yeah, I think just keep watching HGTV and you’re able to learn a lot.
Episodes ofDesign Star: Next Genare available to stream on discovery+.
