That being said, the auburn shade you choose should depend on your complexion bang out.
Synonymous with intensity, auburn hair isn’t for the faint of heart so prepare for the double takes!
The lightest auburn is strawberry-blonde, which blends gold with hints of red.

Each more fiery than the next, choosing your best scarlet shade truly goes down to your skin tone.
Yellow-based fair tones will look best in a golden-copper to take their warmth to the next level.
As per Mane Addicts, light brown complexions look amazing in merlot-wine shades with blue-violet tones.

Medium brown tones should go for mid-range auburn brown, or burgundy for more drama.
Dark brown skin looks gorgeous in mahogany with purple undertones.
Darker complexions should consider purple-red “Cherry Coke” tones, and should avoid anything too golden.