But why exactly is Reformation so expensive?

As outlined byEDITED, the prices reflect the brand’s commitment to sustainability.

“Being naked is the #1 most sustainable option.

girl with pink hair, wearing pink hoodie, smiling

PerEDITED, the main things that drive up Reformation’s price points are the fabrics and sustainable packaging.

Aflalo addressed the prices in her interview withRackedwhen asked about the key in of woman she designs for.

I venture to draw that in for the girls that work here, that we have to earn that.

Reformation founder Yael Aflalo speaking at event

“We are Zara but with a soul,” she toldVogue Business.