You’ve heard ofGlossier?
But, what makes this brand so popular?
One writer the one from Cosmo believes it’s all in the marketing.
Dubbed “The Glossier Effect,” this makeup brand successfully utilized hype-marketing, the outlet reported.
Glossier does just that, too.
They’re dedicated because of Glossier’s exclusivity.
Clean beauty is in the ranks with the industry totaling over $500 million in 2020, perPRNewswire.
And, this industry is only expected to grow.
“It looks fresher, it looks more modern.
And, then to add on to its pros Glossier is relatively cheap.
