Taco Bellreinvented themselves the day they decided to take a totally different path when it came to marketing.

For example, it’s no secret that their food isn’t healthy.

But rather than attempting to hide from it, they have leaned into it.

Taco Bell sign

Indeed, the company has quite the sense of humor in their marking that has worked wonders for them.

These “cinematic visual experiences,” as Taco Bell calls them, are not new to the company.

Each of these cinematic ads have the specific goal of advertising their menu favorite, the Nacho Fries.

Fry Force Taco Bell ad

Fans of Taco Bell and specifically, fans of anime are absolutely loving the ad.

Furthermore, it would appear that the creative minds behind this ad did their research.

Keep it up, Taco Bell!

Joe Keery in Taco Bell ad, The Craving

And in the meantime, we’ll be snacking on some Nacho Fries.