The line is now live on HSN with styles for women of all backgrounds, the outlet reports.

The restaurateur and formerE!

According toWWD, the partnership for the brand came together seamlessly.

Giuliana Rancic

“They were the very first people we reached out to,” Rancic told the outlet of HSN.

“They said yes and now the line is out next week.”

The company is called August & Leo and features the work of her interior designer friend, Lonni Paul.

Bill and Giuliana Rancic

The name of the collection combines various aspects of their lives, Rancic notes.

“We’re both born in August,” she said of the name.

“And we’re both Leos.”

“She’s incredibly talented.

She’s very good at mixing high and low pieces.”