Some people are born with naturally fiery locks and some people have to work for them.
When you have to work for them you also have to work to maintain them.
Red hair is an entirely different story, however.

The coloring experts atL’Orealadvise going a shade darker than you originally planned to ensure a longer lasting result.
That means less time between salon visits.
When you do shampoo your hair, use cooler water.

In fact, laying low on the heat helps red hair as a whole.
This means styling tools that use thermal heat should be set to a lower setting.
These styling tools include hair dryers, curling irons, and flat irons.

L’Orealadvises you to take it a step further and not use any heated styling tools at all.
This will give the hair a wavy mermaid look .
When you have color treated hair, and especially color treated red hair, products take on new importance.
Matrixadvises that you use sulfate-free shampoos and avoid shampoos that have artificial color built in.
When you use a pure shampoo, your red hair will suffer less damage.
A hair mask is not a replacement for daily conditioning.
Instead, use it as a supplement.
Best bet, talk to your colorists for product recommendations based on the process and specific hair dye used.