Outside of his flourishing country music career, Brad Paisley hasstarted a new passion projectwith his wife, Kimberly.

According toPeople, the journey began back in 2013 when the Paisley family vacationed in California.

“People have that sense of dignity and choice and it’s different from getting a handout.

Brad Paisley smiling in a cowboy hat

That experience inspired the family to create something that would serve a similar purpose in their hometown of Nashville.

Thus, The Store was born.

“Our priority is our customer and they are customers, not clients,” Vrablik said.

Brad and Kimberly Paisley smiling

“No one is forcing them into a situation where they have to show gratitude.”

“All of us are one unforeseen disaster away from rock bottom.

The Store provided an impressive 1 million meals in its first year of operation, according toWide Open Country.