In 2011, Frankel sold the brand for an astonishing $100 million (viaWomen’s Health).
The mogul took to herInstagramto announce her new venture, which is called Forever Young.
“Can lightning in a bottle strike twice?”
She went on to claim, “I cracked the code in the spirits business once before.
My little cocktail baby was the fastest growing liquor brand in history, at the time.
When can you try Forever Young wines?
Forever Young wines are already available for purchaseonline.
She goes on to say about the wine, “It is next level.
Every note is delicious.
With every sip, you will understand why I entered back into this space.”
The price points for the wine range from $11.99 to $16.99.
She notes her line is “vibrant” and “delicious.”
I waited until I found another brand and concept that I wanted to call my own.”
And that is Forever Young.
