There are many well-known disasters in the marketing world.
The whole New Coke debacle is pop culture canon.
Not every advertising campaign is going to go viral and some are set to fail.
One of the most well-known companies to provide online dating services is Match.com.
We’ll just say red hair and freckles are gorgeous and leave it at that.
Now, to be fair, the ad didn’t specifically play upKendall Jenner’s reality TV background.
That’s just not the reality of our lives.
That’s not what it looks like to take bold action."
Pepsi pulled the ad noting, “We did not intend to make light of any serious issue.
We are pulling the content and halting any further rollout.”
Bud Light’s date night gaffe
What is it about beverage makers being two steps behind?
This time it’s Bud Light’s 2015 #UpforWhatever campaign.
Like a bad recipe to create a #MeToo moment, this ad quickly took a highly inappropriate turn.
As one reader described in a now-deleted tweet, “What story do you tell with your brand?
For Bud Light, it’s ‘Screw consent.
Date rape is awesome!’
#UpForWhatever” (via Entrepreneur).
Bud Light released a widely shared statement which falls rather flat looking back from today.
“It’s clear that this message missed the mark, and we regret it.
We would never condone disrespectful or irresponsible behavior,” said Alexander Lambrecht, Bud Light’s vice president.
Reminder drink responsibly and always understand consent: No means no.
If you or anyone you know has been a victim of sexual assault, help is available.
